Brand Acts of Sponsorship: Anthropologie Sponsors the World’s Largest Artwork: Frozen Circles #art #branding

Freezy Crop Circles, anyone?

Clothing company Anthropologie sponsors Earth Artist Jim Denevan to make the world’s largest known piece of art: a 9 square mile snow drawing.

Will there be a little Anthropologie logo thrown in there, somewhere? I hope not. Hopefully the project will bring the desired increased attention to both parties.

All I want to do on this hot August day is lick the art work. Maybe Anthropologie could spin-off Denevan frozen treats.

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