Design Simplicity: What one key element can do: Hitler and Chaplin for a hat ad.

This brilliant direction reduces Hitler and Chaplin to their most basic, common iconographic elements, with the hat as the key differentiator. A poignantly memorable visual solution for the campaign slogan: “It’s all in the hat” for hat shop Hut Weber.

Concept direction and design simplicity at its best!

Creative Directors: Axel Thomsen, Alexander Schill 
Art Director: Jonathan Schupp 
Copywriter: Francisca Maass 
Agency: Serviceplan Hamburg

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