Package Design: Book-Box-Product-In-One, for Cell Phone’s Easy-Follow Instructions

A year of research resulted in this packaging design solution, Out of the Box, for a Samsung mobile phone.

The goal: Creating simplified, non-intimidating, easy-to-use phone instructions and reference material for the elderly or other users who may have difficulty with tiny instruction books full of technical jargon.

The design and research team concocted a book-like package, whereby each page interactively guides a single setup action. A set of cards and a map completes the collection.


Clara Gaggero and Adrian Westaway of Vitamins Design, in collaboration with the Helen Hamlyn Center and Samsung Design Europe.



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