A year of research resulted in this packaging design solution, Out of the Box, for a Samsung mobile phone.
The goal: Creating simplified, non-intimidating, easy-to-use phone instructions and reference material for the elderly or other users who may have difficulty with tiny instruction books full of technical jargon.
The design and research team concocted a book-like package, whereby each page interactively guides a single setup action. A set of cards and a map completes the collection.Credits:
Clara Gaggero and Adrian Westaway of Vitamins Design, in collaboration with the Helen Hamlyn Center and Samsung Design Europe.