Tim Brown on Creativity and Play for Designers

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

Tim Brown, CEO of IDEO, an innovation and design firm, discusses the importance of Exploring, Building, and Role Playing in the Design Process, all of which amount to a critical balance between fun and productivity in finding creative solutions.

Watch the toy-throwing intro! (Reminds me of the days my colleagues and I used to shoot individually-branded rubber pellets at each other across one particular art department—hah!)

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