Tim Brown on Creativity and Play for Designers


Tim Brown, CEO of IDEO, an innovation and design firm, discusses the importance of Exploring, Building, and Role Playing in the Design Process, all of which amount to a critical balance between fun and productivity in finding creative solutions.

Watch the toy-throwing intro! (Reminds me of the days my colleagues and I used to shoot individually-branded rubber pellets at each other across one particular art department—hah!)


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