Colored, variably sized circles and a bit of data allow one to quickly size up some interesting comparisons in the world of banking, as it was in March 2009. For instance, while the UK’s Royal Bank of Scotland’s market value dropped 91% as the world’s #1 asset holder, the market value of the world’s #2 asset holder, Germany’s Deutsche Bank, dropped 56%—a significantly different ratio.
This representation makes it easy for the average viewer to appreciate that the size of a bank’s portfolio is not the only determining factor of a bank’s success. While this may not be the most thrilling infographic design, its simple devices are effective in allowing the viewer to get a glimpse into the topic’s dynamics.
Source: The Guardian Data Blog