Energy Drink a-la Speedometer

This student design concept incorporates a speedometer design into the nutrition label and places it front-and-center, driving the entire form of the packaging for the energy drink, Ping. While the delicate execution might be too suggestive of a luxury or grooming product, and while more rugged elements could communicate athleticism more clearly, the incorporation of the speedometer element is a clever idea.

Design Credit: Anne Dahlin, Australia



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