Water-reacting ad campaign for Sea Life

Painted with water-reactants, this weather-related ad appears on sidewalks only when it rains—both creating a targeted campaign and contributing to a reduction in ad crowding.


4 responses to “Water-reacting ad campaign for Sea Life

  1. Brilliant! The applications for this are endless. I wonder…would it work on a vertical surface such as a building facade?

  2. Only on windy, rainy days. 😉 If it’s water-reacting chemistry doing the trick, this should work anywhere that the reactants can adhere to. I have a suspicion, Matthew, that you might be getting ideas like painting a huge Aquaman character on a building, or the like—that could make a fun film promo.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s