Water-reacting ad campaign for Sea Life

Painted with water-reactants, this weather-related ad appears on sidewalks only when it rains—both creating a targeted campaign and contributing to a reduction in ad crowding.

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4 responses to “Water-reacting ad campaign for Sea Life

  1. Brilliant! The applications for this are endless. I wonder…would it work on a vertical surface such as a building facade?

  2. Only on windy, rainy days. 😉 If it’s water-reacting chemistry doing the trick, this should work anywhere that the reactants can adhere to. I have a suspicion, Matthew, that you might be getting ideas like painting a huge Aquaman character on a building, or the like—that could make a fun film promo.

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