Not only is this a great recycling project, but Ho Ji’s way of using tires for texture and for molding animal forms creates a thought-provoking juxtaposition between the world of machines (cars) and the natural world (or the mythical world, in some of his sculptures).
“Most people make the mistake of thinking design is what it looks like. People think it’s’ the veneer—that the designers are handed this box and told, “Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”—Steve Jobs
While recognizing the “Design Process” for its value, Ed Jacobs underscores the importance of a good, new, and intuitive idea as the foundation for any creation. Design process, in other words, can sometimes be a crutch for cookie-cutter ideas that lack a concept and the vibrancy that can move the end-users or audience.