Steve Jobs: The Mistaken Assumption About Design

“Most people make the mistake of thinking design is what it looks like. People think it’s’ the veneer—that the designers are handed this box and told, “Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”—Steve Jobs

 

Ed Jacobs: Design Process Is No Substitute for Good Ideas

Ed Jacobs | Design Process from Confederate Motors, Inc. on Vimeo.

 

While recognizing the “Design Process” for its value, Ed Jacobs underscores the importance of a good, new, and intuitive idea as the foundation for any creation. Design process, in other words, can sometimes be a crutch for cookie-cutter ideas that lack a concept and the vibrancy that can move the end-users or audience.