Steve Jobs: The Mistaken Assumption About Design

“Most people make the mistake of thinking design is what it looks like. People think it’s’ the veneer—that the designers are handed this box and told, “Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”—Steve Jobs

 

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One response to “Steve Jobs: The Mistaken Assumption About Design

  1. Thanks Alessandra for this great post. As one who leans heavily on a minimalist approach for our adaptive reuse projects, I believe jobs thoughts on design correspond nicely with FLW’s ‘FFF’ – function, form, finish approach, i.e. function first, form second, finish third. This model inverted would probably yield a million dollar spec home in a planned community. A house with too few rooms that is taller than it is wide and generally burdened by too many unrelated architectural style references.

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