Water-reacting ad campaign for Sea Life

Painted with water-reactants, this weather-related ad appears on sidewalks only when it rains—both creating a targeted campaign and contributing to a reduction in ad crowding.

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Spurlock’s Brand Love

The Art of the Shoot, or How Two Images wonderfully capture this:

Morgan Spurlock, of Super Size Me food documentary fame, and Fast Company teamed up for this photo shoot for the story “I’m with the Brand”—a look at the role of branding messages in media and the relationship between media content and advertising. Spurlock’s upcoming film, Pom Wonderful Presents: The Greatest Movie Ever Sold, taglines: “He’s not selling out, he’s’ buying in.”

POM Wonderful Presents: The Greatest Movie Ever Sold Trailer from POM Wonderful on Vimeo.

Soviet Posters 1919-1935

Political posters of the 20s and 30s warn of capitalism’s dangers, hail the vision of Marx, Engels, Lenin and Stalin, and praise the proletariat. Though easily dismissible as Socialist Realism influenced by 1920s modernism and the dualism of Friend and Foe (both in domestic and foreign contexts), the posters are diverse in style and sometimes reflect more than a commissioned, caricatured propaganda.

These selections are part of an extensive private collection of posters, postcards, and lithographs from diverse sources. See more at Views + Reviews.

Advertising: Immaculate Ice-Cream brings Salvation, and an ad ban in the U.K.



Who doesn’t agree that ice-cream is purely about sensual, guilty indulgence? If its production is artisanal and superb, can it not be deemed “immaculate?” And if it soothes the pains of a bad day, can it not bring forth a shimmer of salvation to one’s mood?

The campaign certainly makes the point. In one ad, a visibly pregnant nun holds up Federici Gelato, captioned as “Immaculately Conceived,” while in another ad, “Salvation” is suggested as two priests share a moment of gelato sin. Perhaps the imbedded social commentary isn’t suitable to everyone’s taste, but it certainly underscores the product’s alleged sublimeness bordering on sin.

Gelato maker Federici timed the advertising campaign around a papal visit in the U.K., earning the company an advertising ban that it has pledged to fight.