True Colors Infographic – Breakdown of Color Preferences by Gender

While this test is based on a narrow sampling of 232 people from 22 countries, the main findings are:
• The most preferred color, regardless of gender, is blue
• Orange is associated with inexpensiveness in both genders
• Men prefer brighter hues, but tolerate less saturated colors, and prefer shades over tints
• Women prefer softer hues, are less tolerant of unsaturated colors, and prefer tints over shades
• Purple is widely popular as a favorite among women, but widely unpopular among men


A Color-Coded Bookshself


There is something personal about the way in which people arrange their books. Are they arranged by author, theme, historical period, family heirloom value, alphabetical order? The highly visually inclined might ask, “Why not do it by color?”

Art in RGB makes 3-in-1 Wall Décor

Overlayed images made in the complimentary CMY to light’s RGB reveal three different scenes on each set, depending on whether red, green or blue light is projected on them. Created by Francesco Rugi and Silvia Quintanilla, aka Carnovsky, for Milan Design Week.

A favorite resource: Colours In Cultures. Pink=Healthy, in Japan.

Not only is this fascinating for how different colors suggest different things in different cultures, but note, for example, how some cultures have additional considerations over others. Case in point: Japan and China have two colors, pink and orange, for suggesting Health (see number 40). There is no such color for Westerners. Hmm….

Notable too is the common ground between some color interpretations. There is, for example, wide consensus that red suggests Passion (number 62), black suggests Evil (number 24), and white suggests a Truce (number 79), but note that waving a white cloth amidst battle in Africa, South America, or Muslim environments may have no effect for communicating a cease-fire!

Color: Masterful use of color in works by Andy Gilmore. #color #art #design

The lines between art and design can often be blurry, but Gilmore‘s bold hand seems to effortlessly explode with color and graphic organization. Piece after piece, his body of work appears to reinvent the color wheel, resulting in a collection that inevitably makes us ponder the boundaries between art, design, and illustration. It’s little wonder the likes of Wired Magazine have picked up his talent.

Infographic Design: on Rates of Worldwide Innovation. Am loving the colors. Chocolate, anyone? #infographic

This graphic presents interesting data and does it well. The information is easy to absorb—a job well done.

While this beautiful graphic shows interesting data about high rates of patent filing in Singapore, and it seems to have spurred some valid online discussion as to the untouched variables in the data (such as the higher rate of quick-patent-producing electronics in Asia), I confess that I am most captivated by its colors.

I might be suffering from chocolate deprivation, because something about the milk-chocolate over dark-chocolate map overlayed with bits of raspberry, blueberry, and orange and lime rinds is getting to me, here!

Could it be that the colors are almost too beautiful and warm for the subject matter? Or might this color scheme elicit a more emotional, rather than an intellectually-driven reaction from women in general? Or am I just off kilter, here?

Despite the fact that I just want to keep looking at the colors, they did draw me in sufficiently to absorb the data. So perhaps there’s a tactic in there.

Credit: Grant Thornton Accounting