Wonderfull sketches from the font foundry, Playtype, illustrate the intricate, detailed studies that are part of the process of creating fonts.
“Most people make the mistake of thinking design is what it looks like. People think it’s’ the veneer—that the designers are handed this box and told, “Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”—Steve Jobs
While recognizing the “Design Process” for its value, Ed Jacobs underscores the importance of a good, new, and intuitive idea as the foundation for any creation. Design process, in other words, can sometimes be a crutch for cookie-cutter ideas that lack a concept and the vibrancy that can move the end-users or audience.
A lovely guide filled with typographic tips and the assertion: “95% of design is Typography; Deal with it!” Designed by Noodior.
It can be challenging for designers to communicate to non-designers the amount of work that can go into a good design. This peek into an event poster design is a great opportunity to illustrate part of the design process.
Designer Shelby White, aka Wanken, has generously shared a screen shot, or more aptly, the many screen shots that it took to show the number of layers in the file: 90 layers. File size: 618MB.