Renault Z.E.—La Vie Electrique

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Ad for a 3-model line-up of electric cars from Renault states,

“You’ve already embraced electrical for many things, so why not for travel as well? Renault Z.E.: 100% Electric. 0% Emissions.”

Retro-fitting props with mechanical gears and exhaust pipes, the ad seems to borrow from elements of steampunk to highlight the pervasiveness of electrical tools in our daily lives, while setting up a contrasting “clean finish” for the zero-emissions car line.

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Minimalist, Green Packaging Design

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This packaging design idea for Coke bottles approaches eco-friendliness on several counts. For material, student designer Andrew Kim proposes plant-based material, while the the bottle’s straight-edged shape and curved bottom is tightly stackable, thereby reducing wasted space in shipping containers, and in turn, reducing carbon emissions for the product’s distribution. Additionally, the proposed material is crushable down to 34% the packages’ original size in a pre-scored accordion fold, to encourage habitual recycling. This is a great example of how a few, well-thought out design decisions could impact mass habits, and in turn, encourage desirable effects on the larger scale.