Renault Z.E.—La Vie Electrique


Ad for a 3-model line-up of electric cars from Renault states,

“You’ve already embraced electrical for many things, so why not for travel as well? Renault Z.E.: 100% Electric. 0% Emissions.”

Retro-fitting props with mechanical gears and exhaust pipes, the ad seems to borrow from elements of steampunk to highlight the pervasiveness of electrical tools in our daily lives, while setting up a contrasting “clean finish” for the zero-emissions car line.